Loud cheers for the Midnight Sun staff who are incredible to work with in every way!
— Laurel Ptak, Executive Director, Art in General

Patrick Vega is a leading marketing strategist and event producer that works with top luxury brands and non-profit art and cultural organizations. In 2015, Patrick founded Midnight Sun, a premiere event production and experiential marketing firm driven by a creative and collaborative spirit. Working with industry partners, he uses his expertise to develop marketing campaigns and outstanding, once-in-a-lifetime experiences.

Patrick has over 20 years of proven success creating marketing campaigns and stellar event experiences globally with the world’s most exclusive brands including Wynn Resorts, Art Basel, Graff, Ferrari, Maybach, Chanel, Oscar de la Renta, and Sotheby’s among many others. As the Director of Event Marketing, Sponsorships and Partnerships at NetJets, the world’s leader in private aviation, Patrick developed the Art Basel marketing platform, and launched NetJets as one of the top partners of Art Basel in both the US and Europe.  He also created and fostered partnerships with top sports, business and entertainment personalities including Roger Federer, Rafael Nadal, Tom Brady, Steve Wynn, Warren Buffett, Jerry Seinfeld, Bono, Katy Perry, and Miley Cyrus.

Prior to joining NetJets, Patrick managed six academic arts programs at New York University where he was instrumental in creating an international conference series. He is on the board of 4heads, the organization behind the Portal: Governors Island art fair, on the advisory council of No Longer Empty, a member of the Whitney Museum’s Artists Council, has served on the Benefit Host Committees for Art in General, More Art and Participant, Inc.


Mary Greene has organized large-scale, bespoke events globally for leading corporate and non-profit organizations including the Park Avenue Armory, Breast Cancer Research Foundation, Gagosian Gallery and Fitz & Co. With 10 years of experience, Mary collaborates with non-profit arts organizations to create exceptional events and strategic fundraising campaigns that develop long-term relationships and exceed fundraising goals.

Her career started as a gallery assistant at Gagosian. She soon joined the ranks at media communications agency, Fitz & Co where she led operations for the Los Angeles office, spearheaded events, and supported media campaigns throughout the world for clients such as Art Basel, Bugatti, Hugo Boss, Tumblr, Restoration Hardware, Faena Miami Beach, Queens Museum, Aspen Art Museum, and Judd Foundation. She has worked with top entertainment personalities including Neil Young, The xx, Demi Lovato, Joe Jonas, James Franco, Corinne Bailey Rae, and Kenneth Branagh.

At the Breast Cancer Research Foundation and Park Avenue Armory she produced large-scale events and special projects raising over $30 million cumulatively. As a leader at each organization, Mary guided the seamless integration of partners, oversaw key relationships with major donors and the development of constituencies while always surpassing the revenue goal for each institution. 


Justin Tolliver has vast experience in hospitality and nightlife - having owned and operated a restaurant, Justin’s Seafood, as well as curated pop-up parties and events throughout Los Angeles. While in Los Angeles, he produced several independent films including The Marrying Maiden along with the late Lee Thompson Young.

Hailing from New Orleans, Louisiana, he completed a Bachelor of Science degree in Real Estate Development at University of Southern California while also pursuing a career in football, winning 2 NCAA National Championships. Justin is also one of the top realtors and developers in New York and California and frequently represents leading athletes and celebrities. His seasoned knowledge of real estate, over 10 years, gives him invaluable insight.

Justin’s philanthropic work has been concentrated on the Lee Thompson Young Foundation which is dedicated to erasing the stigma associated with mental illness, advancing holistic health treatments and improving the lives of all those impacted.


Bryn Heathman is an art director and graphic design professional with over 15 years of experience working in diverse industries including non-profit, arts and consumer brands. She specializes in print, retail graphics, packaging, branding, and corporate identity.

Bryn has worked at major consumer brands and consulted with various businesses including the Gap, The Limited, Guess?, Bath & Body Works, No Longer Empty and the Montclair Art Museum among numerous others. Bryn is an avid art lover, photography enthusiast, world traveler, proud mom, and animal-shelter volunteer.


Diana Brooks is a Communications and Events Specialist with over a decade of experience in the art, luxury and startup industries. As a consultant, she has guided marketing and strategic efforts for If So, What?, a Silicon Valley-based art fair, overseen VIP relations for NADA art fair; and Media Relations for The Armory Show.

Prior to consulting, Diana managed teams on three continents for Dwight School’s Global Communications department. In this role, she guided the development of a comprehensive public relations campaign to address the global rebrand and expansion of the school and associated programs.

Previous experience also includes extensive work with the luxury goods sector. Diana produced exceptional experiences for high profile customers and organized global conferences at Louis Vuitton; managed the Macy's and Nordstrom accounts at Elie Tahari; and collaborated on what was one of the first social networking sites at A Small World. 

Midnight Sun was resourceful, positive and had incredible attention to detail. As with every major event, it had its series of challenges which Midnight Sun approached as opportunities to make the experience that much more memorable.
— Chardonnay Pickard, PR Director of North America, Bernardaud